Thursday, January 29, 2009

Final logotype design ?

Well, I think I may have finally decided on a new logotype for my freelance business - we'll see. Thank goodness tomorrow is Friday - I'm ready for the weekend!

Saturday, January 24, 2009

New branding of Walmart and Pepsi

In a recent road trip, I had my first glimpse of the new Walmart image and I must say, it's awesome. First of all, before going any further, I hate Walmart. Just the thought of having to make a trip there makes me start to sweat and get nervous. True story... my wife and I have actually parked a half full cart and left, due to being completely overwhelmed. This leads me right into their new logo and brand image - great job - I love it, but fortunately I have enough brains to not let it change my feeling about the store. The old logo screams that big, scary monster that Walmart truly is - big block, all caps type with a strong star in the middle to hyphenate. The new logo is bright and fun and much more friendly. As Walmart put it themselves, "This update to the logo is simply a reflection of the refresh taking place inside our stores and our renewed sense of purpose to help people save money so they can live better." Be right back, have to go puke. Don't get me started on the "live better" campaign, but refreshing - yes.

Moving on to Pepsi - I absolutely hate it and personally think this is going to be the biggest multi billion dollar flop ever. I appreciate the excellent design, but it's just not working for me and the Pepsi product as a whole. The look might do well for the diet and max products, but I just don't see a couple of bubbas or even regular joes like myself sitting around sipping out of one of those new bottles.


See what I mean about these new bottles?

A look at Pepsi over the years, thanks to Advertising Age.

Sunday, January 4, 2009

New logotype designs

Trying to hammer out some new logotype ideas for my freelance business - here they are so far...




New Food Lion packaging

Since I'm at the local Food Lion at least 4 times a week (we go through water and milk at our house like crazy), I've been noticing all the new store brand packaging. Nothing overly exciting here, but an incredible improvement, plus they definitely accomplished their goal of giving all of their private label items a cohesive brand image. Nice Job Food Lion!